As an application oriented research project, Owning Online Art (OOA), selling and collecting netbased artwork (url) investigated requirements for the integration of web-based art into the art market. The business partners envisioned the foundation of a gallery for web-based media art: package deal was intended to prove the sales merit of web-based works by the detailed definition of the individual artistic work and by contractual agreements concerning their maintenance and use on the part of the buyers. The retaining of purchase commissions and grant commissions is due to the conservation effort that is often difficult to estimate in advance in view of technological advances as well as a value philosophy which continues to prize the idea of the unique specimen, and therefore the exclusive claim of ownership.
The research project Owning Online Art – Study for a Netart Gallery of the UAS Northwestern Switzerland, Academy of Art and Design was funded by the Kommission für Technologie und Innovation (KTI). This publication was supported by the UAS Northwestern Switzerland, Academy of Art and Design, the Christoph Merian Foundation und the Migros Kulturprozent.